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US advertising agency Translation has elevated art director/CD Matthew McFerrin and copywriter/CD Armando Samuels to group creative directors. McFerrin will partner with recent hire Achilles Li to oversee the agency’s NBA and Champs Sports accounts. Samuels will take the lead on Translation’s State Farm account, handling all creative aspects of the business, including the company’s NBA marketing campaign, and the ongoing State Farm Neighbourhood Sessions music series.

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