Dedman goes Atomic

Atomic London has announced the appointment of Polly Dedman as its first managing director. Dedman joins from Mr President, where she was head of account management and new business. Previously she has spent time at adam&eveDDB and Dare Digital, has led accounts such as John Lewis – including the launch of the 2012 The Journey campaign. The appointment is Atomic’s third in a series of strategic hires as the agency sets itself up to continue its impressive growth since forming in 2012.