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What do you do with a £4k music video budget these days? Well, if you're UK art rockers Moones what you do is create a slightly unusual competition which gives the budget away. 

Moones, fronted by adam&eveDDB creative Ollie Kristian, have created a live-streaming experiment designed to promote their debut album, Modern Music Moguls, and that experiment involves a camera pointed at a wall and a 24/7 live-stream of said brick wall soundtracked by the band's new album in its entirety.

 

 Ollie Kristian explains the Moones video concept

 

Sounds boring, but there's a point. To win the £4K viewers must take part in a treasure hunt and locate the wall, the only clue being that said wall is somewhere in Central London. 

To aid any budding Sherlock's, once the video has been viewed 5,000 times the camera automatically zooms out revealing more of the wall's location.

The incremental 'zoomes' carry on everytime the view count doubles. 

You can watch the live-streamed video here.

 

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