Samsung Gear S2: Human Kaleidoscope
Enjoy the latest Samsung ad, which visualises the smartwatch's functions via performance and colourful creations.
Credits
powered by
- Agency R/GA
- Production Company Partizan London
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Credits
powered by
- Agency R/GA
- Production Company Partizan London
- Editing Company Union Editorial
- Editor Stuart Bowen
- Director of Photography Denzil Armour-Brown
- Agency Producer Lisa Greenleaf
- Executive Creative Director Chris Northam
- Executive Creative Director Eric Jannon
- Executive Producer Jennifer Gee
- Director Michael Gracey
- Producer Lyra Rider
Credits
powered by
- Agency R/GA
- Production Company Partizan London
- Editing Company Union Editorial
- Editor Stuart Bowen
- Director of Photography Denzil Armour-Brown
- Agency Producer Lisa Greenleaf
- Executive Creative Director Chris Northam
- Executive Creative Director Eric Jannon
- Executive Producer Jennifer Gee
- Director Michael Gracey
- Producer Lyra Rider
Smartwatches are the new must-have gadget, especially in the run-up to Christmas.
And while many will only think Apple, other brands are proving their worth and competing with the mega tech giant by releasing other plausible models.
Take Samsung's Gear S2. Its Human Kaleidoscope spot, helmed by Michael Gracey, visualises the functions of the smartwatch by seeing a group of dancers, musicians and yogis move rhythmically to Cash Cash's Kiss the Sky.
Created by R/GA, the two minute-long spot brings to life the various features, using sound, movement and colour to create a scenic and styled performance.
Connections
powered by
- Agency R/GA
- Editing Company Union Editorial
- Production Partizan London
- Agency Producer Lisa Greenleaf
- Director Michael Gracey
- Director of Photography Denzil Armour-Brown
- Editor Stuart Bowen
- Executive Creative Director Eric Jannon
- Executive Creative Director Chris Northam
- Executive Producer Jennifer Gee
- Producer Lyra Rider
Unlock this information and more with a Source membership.
