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S'well: Hydration Magic

An art exhibition gets wet and wild in this first ever ad for S'well water bottles, helmed by John Poliquin.

by shots on 3^rd December 2015

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S'Well – S'well: Hydration Magic

Credits

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Credits

Executive Producer Mary Crosse
Director John Poliquin
Producer Richard Schwab
Post Producer Rebecca Niles

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Water bottle brand S'well has launched its first-ever ad showcasing the product as an object of desire with a fun concept set at an art gallery.

Shot by director John Poliquin through Derby Content, the film swaps finger food for water balloons and sees all-out war declared as art purveyors convert to chaos.

The aim of the campaign is to show S’well as a catalyst for unexpected surprise and delight and to represent the same optimism, joy, fashion and magic associated with the innovative water containers.

Connections

Production Derby Content
Director John Poliquin

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