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Under Armour: Myth vs. Myth

Brazilian goalkeeper Rogério Ceni gets a taste of his own medicine in this campaign from Isobar.

by shots on 23^rd October 2015

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Under Armour – Under Armour: Myth vs. Myth

Credits

Agency Isobar/UK
Production Company Stink Films Sao Paulo

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Credits

Agency Isobar/UK
Production Company Stink Films Sao Paulo
Editor Danilo Abraham
Director of Photography Pepe Mendes
Executive Producer Ingrid Raszl
Production Manager Manoela Estellita
Production Coordinator Rogerio Maestro
Production Coordinator Paula Macedo

Director Salsa Salsa

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Brazilian goalkeeper Rogério Ceni is the star of this campaign from Isobar celebrating his illustrious career in the game and the company's commitment to kitting out the top names in sport.

Ahead of his retirement at the end of this year and building on the fascinating fact that Ceni scored 131 goals in games as the goalkeeper, the brand recreated five of his most famous free-kicks with a robotic machine and challenged him to save the shots in goal.

The resulting footage is directed by Salsa via Stink and the campaign was a winner with fans in Brazil.

Connections

Agency Isobar
Production Stink Films Sao Paulo
Director Salsa
Editor Danilo Abraham

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