Royal British Legion: The Story Behind The Poppy

'Tis the season to be wearing a Poppy as Remembrance Sunday - November 8th - is almost upon us.

While poppies typically symbolise remembrance and hope for all those who have served as part of the British and Commonwealth military, the message is often missed among the public.

But this year's Poppy Appeal will be different thanks to RKCR/Y&R.

Teaming up with the Royal British Legion, the campaign helmed by HILOW, reminds audiences that the poppy collection not only commemorates the efforts of the past, but also celebrates and supports the efforts of today's Armed Forces.

Photographer Tom Reeves invited men and women, who have served in recent conflicts, to recreate iconic photos of previous war veterans, using the same camera that his grandfather used to photograph WWI soldiers in 1915... The camera hadn't been used for over 65 years!

An exhibition of the portraits will run at the National Media Museum between 6-29th November.