IBM: Cloud Hero; Runkeeper

This touching piece of film from The Barbarian Group and m ss ng p eces director Tucker Walsh tells the story of Simon Wheatcroft, a blind runner who uses IBM Runkeeper's mobile application to overcome his challenge to do what he loves.

The Runkeeper app, using IBM Cloud Analytics, tells the persistent athlete the distance and pace of his run and using that information he creates a mental map that allows him to run independently avoiding physical obstacles in his path. Get his full story and more details on Runkeeper here.

Wheatcroft first introduced huimself to consumers in 2012 in a campaign for ASICS through 180 Amsterdam.