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BFI – BFI: Film Is Fragile

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  • Production Company Mill+



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To help drive funding to the British Film Institute (BFI) to help it protect films and artefacts from British entertainment history, the organisation partnered with Mill+ to produce this clever spot.

Directed by Carl Addy the spot features archive footage from films such as A Clockwork Orange and The Woman In Black to highlight the upkeep required to maintain standards.

To support the BFI visit the Film is Fragile site.

 

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