Work

Toyota Mirai: Fueled by the Future

The future is here and Toyota have celebrated with this cool film featuring Back to the Future’s original stars.

by shots on 21^st October 2015

This article was created before we re-designed shots – it may look a little strange or not have the same features as new articles. If you see something particularly wacky, please let us know on shots@extremereach.com

We may not yet have flying cars, rehydrated pizzas, dot-matrix fax machines in every house, Hoverboards (well, we sort of do thanks to Lexus) but... today is Back To The Future day (BTTF).

As part of today's celebrations, as it is October 21 2015 - the day that Marty McFly travelled to in Back to the Future Part II - Toyota has released this tie-in to their Fuelled By Everything campaign. Featuring the film’s stars Michael J Fox and Christopher Lloyd, the documentary-style film follows Mischa Pollak, scientist and lifelong BTTF fan as he recreates the films’ iconic Mr Fusion machine, in a far less harmful way.

The campaign, created by Droga5 , comes with a dedicated website featuring videos and games and was promoted earlier last week with the below teaser.

Fans of the film can get involved using the hashtag #BTTF

Connections

Agency Droga5

Unlock this information and more with a Source membership.

Learn More

Share

See full credits for all work featured and have instant access to the world's most powerful and comprehensive advertising database.

+ membership

Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.

Your work looks flawless on all devices.

Custom-built for the advertising industry, with extensive showreel options and powerful streaming software.

Upgrade your showreels today.

Taking you to

To access full credit, contact, company and people information, you'll need a Source membership. Click below to find out how to super-charge your shots experience with the world's most comprehensive advertising database.

Learn About Membership Or Log In