Toyota cuts the Bullshit with a Boost to Lemonade

Toyota – Toyota cuts the Bullshit with a Boost to Lemonade

Credits

Agency Droga5
Production Company Tool

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Credits

Agency Droga5
Production Company Tool
Post Production The Mill New York
Editing Company Final Cut New York
Sound Design Sonic Union, New York
Editor Katie Turinski
Director of Photography Tim Hudson
Art Director Mary Dauterman

Art Director Mike Bayer
Copywriter Sarah Lloyd
Designer Benge Li
Designer Chris Mennuto
Agency Producer Ryan Shanholtzer
Executive Creative Director
Executive Producer Sean Costelloe
Executive Producer Lauren Bleiweiss

Executive Producer Lori Stonebraker
Chief Creative Officer Ted Royer
Chief Creative Officer David Droga
Managing Director Oliver Fuselier
Head of Production Ben Davies
Head of Production Amy DeLossa
Director JJ Adler
Producer Jason Bartnett

Producer Mackenzie Alexander
Producer Andrew Graham
Creative Director Aran Quin
Creative Director David Gibson
Creative Director Chris Palazzo
Creative Director Nathan Lennon
Colourist Mikey Rossiter
Chief Creation Officer Sally-Ann Dale

Assistant Editor
Assistant Editor Andre Castiglioni
3D Illustrator/Artist
Mixer

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Earlier this year Toyota launched a film demonstrating the possibilities of hydrogen fuel extracted from cow manure to power its first hydrogen fuel cell vehicle, the Mirai. The resulting film Fuelled By Bullsh*t marked the first film in the Fuelled by Everything campaign.

Since then, advertising agency Droga5 and the brand has launched Fuelled by Oil Creek, a film that showed Toyota finding hydrogen in the birthplace of America’s oil industry, Titusville, Pennsylvania.

Now they are back again, this time opting for lemonade as the fuel of choice. Produced by Tool and helmed by JJ Adler, this latest film sees comedian Nikki Glaser front a tongue-in-cheek exposé on the recession-hit kids' lemonade stand industry. Luckily for the young entrepreneurs the star offers a solution that's good for all.