Moore Smith signs to Aero

Accomplished advertising creative Peter Moore Smith has shifted roles and has joined global production company, Aero Film as director. Smith arrives at Aero after spending the last four years as executive creative director at Saatchi & Saatchi New York, where he oversaw all creative on the General Mills account. More recently, Smith directed The Talk for Harlem-based youth development organisation Brother/Sister Sol, which earned several esteemed industry awards including Cannes Lions, CLIOs and One Show Pencils.