California Dreaming with California Lottery Mural
Eric Nyquist sketches a mural to say thanks to California Lottery and remember their donations to public schools.
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Credits
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Credits
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- Agency David&Goliath /United States of America
- Editing Company Spinach
- Artist Eric Nyquist
- Editor Art Castle
- Editor Shahram Shokrian
- Art Director Sheldon Melvin
- Art Director Mike Cornell
- Copywriter Matt Kappler
- Copywriter Andy Sciamanna
- Executive Producer Adam Bright
- Chief Creative Officer Colin Jeffery
- Director Joshua Reis
- Producer Jonathan Carpio
- Creative Director Greg Buri
- Creative Chairman Basil Cowieson
Credits
powered by
- Agency David&Goliath /United States of America
- Editing Company Spinach
- Artist Eric Nyquist
- Editor Art Castle
- Editor Shahram Shokrian
- Art Director Sheldon Melvin
- Art Director Mike Cornell
- Copywriter Matt Kappler
- Copywriter Andy Sciamanna
- Executive Producer Adam Bright
- Chief Creative Officer Colin Jeffery
- Director Joshua Reis
- Producer Jonathan Carpio
- Creative Director Greg Buri
- Creative Chairman Basil Cowieson
The lottery is often seen as a sign of hope by its players - a chance to win big and transform lives.
However, unbeknownst to many, the California Lottery has donated supplemental funding to public schools for the past 30 years - most of which is used to buy musical, technological and basic school supplies, including pencils.
To celebrate the California Lottery's 30th anniversary, David&Goliath teamed up with California-based artist Eric Nyquist to demonstrate the power of a pencil.
Nyquist was challenged to draw a mural in one day... using just a pencil.
The A Little Goes A Long Way spot helmed bu Joshua Reis documents the creation process behind the mural.
Connections
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- Agency David&Goliath
- Editing Company Spinach
- Production Spinach
- Art Director Sheldon Melvin
- Chief Creative Officer Colin Jeffery
- Copywriter Andy Sciamanna
- Creative Chairman Basil Cowieson
- Director Joshua Reis
- Eric Nyquist
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