Sustainable Siemens Shouts About Fashion

In an age where sustainability and boasting about being green are fast becoming normal topics of conversation, its little wonder that brands want to share their eco achievements with their consumers.

Home appliance stores Siemens UK is no different.

Created by Media Bounty, the latest 12-week-campaign – that coincidentally launched with today’s London Fashion Week – unveiled two debut spots that presented how carefully Siemens’ products are when washing clothing garments.

“This campaign shows how Siemens shares the vision of an industry which can be more sustainable and less invasive,” says Siemens marketing manager Charlotte Moran.

The first film The Future of Fabric and Fashion (above) focuses on the evolution of sustainable resources and smart technology in fashion, while the second Artisans of Fabric (below) looks at how cloth and tweeds are traditionally produced in a Scottish mill.