Andes: The Fairest Night

Argentinian beer brand Andes has a rich heritage of using out-of-the-box thinking to target its consumers. The latest campaign, through agency Del Campo Saatchi & Saatchi goes back to basics by simply inviting unsuspecting good-looking men to a fake casting in its latest social experiment.

The agency invited hunks along to a fake casting offering the chance to star in the best beer commercial ever with the goal of giving average guys a better chance on the town.

The result is an amusing two-minute case film (above) that sees the chiselled chaps reading lines for the campaign while the rest of Mendoza in Argentina parties the night away without the burden of competition.

For more of Andes' antics check out the brand's Friend Recovery and Photoblocker.