Razorfish acquires 2DataFish

Razorfish Global, a leader in business transformation services, has announced the acquisition of Sydney-based 2DataFish, the Adobe data analytics and marketing optimisation consultancy in Australia and APAC. Specialising in online testing, content optimisation, analytics, audience segmentation and tag management, 2DataFish was founded in 2010 by Steven and Kim Hann, who will both continue in the business as co-directors. The company will complete its move into Razorfish Australia’s Sydney offices by the end of August 2015 and will maintain a separate brand name at this stage.