CP+B Launches First 360 Automotive Ads on YouTube
Two 360 spots to promote cars from Infiniti’s luxury range released as part of multi-platform campaign.
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Credits
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- Agency Crispin Porter + Bogusky
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Credits
powered by
- Agency Crispin Porter + Bogusky
- Visual Effects Luma Pictures (USA)
- Music Q Department
- Editing Company Plus Productions
- Editor Bill Marmor
- Editor James Bedford
- Copywriter Kelly McCormick
- Agency Producer Deb Drumm
- Executive Creative Director Michael Raso
- Executive Producer Oliver Fuselier
- Executive Producer Dustin Callif
- Executive Producer Erich Joiner
- Executive Producer Chris Neff
- Chief Creative Officer Ralph Watson
- Visual FX Michael Perdew
- Visual FX Jamey Kitchens
- Director Steve Mapp
- Producer Chris Kaliszewski
- Producer Nadine Brown
- Producer Francesca Lentini
- Creative Director Matt Lydecker
- Creative Director Pat Feehery
- VFX Supervisor Justin Johnson
- Technology Director
- Technology Director
- Design Director
- Design Director
Credits
powered by
- Agency Crispin Porter + Bogusky
- Visual Effects Luma Pictures (USA)
- Music Q Department
- Editing Company Plus Productions
- Editor Bill Marmor
- Editor James Bedford
- Copywriter Kelly McCormick
- Agency Producer Deb Drumm
- Executive Creative Director Michael Raso
- Executive Producer Oliver Fuselier
- Executive Producer Dustin Callif
- Executive Producer Erich Joiner
- Executive Producer Chris Neff
- Chief Creative Officer Ralph Watson
- Visual FX Michael Perdew
- Visual FX Jamey Kitchens
- Director Steve Mapp
- Producer Chris Kaliszewski
- Producer Nadine Brown
- Producer Francesca Lentini
- Creative Director Matt Lydecker
- Creative Director Pat Feehery
- VFX Supervisor Justin Johnson
- Technology Director
- Technology Director
- Design Director
- Design Director
360 ads are expected to be huge, which explains why CP+B has incorporated the strategy into its multi-platform campaign for luxury car manufacturer Infiniti.
Promoting the Q60 and QX30 Concept cars, the two spots - helmed by Steve Mapp - will go down in history as Youtube’s first-ever 360 automotive ads.
Sitting in the driver’s seat, you can explore the insides of the cars, how they’re built and how they drive.
The Dream Road (above) presents the Q60 Concept car, using CGI elements and live action footage to recreate roads and mountain highways - even cyclists waving as you pass them by – to make the driving experience as realistic as possible.
While From Pencil to Metal focusses on the creation of the QX30 - from conception to execution. The car transforms from original pencil sketches, to CAD rendering, then a clay model until it looks like the finished version. The process gives fans a chance to see the hard work and detail in every stage to make the car look as it does.
The campaign today also launched its VR experience – which publically opened at California’s Pebble Beach Automotive Week.
And Infiniti Driver’s Seat mobile app is now available on iOS and Android.
Connections
powered by
- Agency Crispin Porter + Bogusky
- Music Q Department
- Production Tool of North America
- Visual Effects Luma Pictures (USA)
- Chief Creative Officer Ralph Watson
- Creative Director Matt Lydecker
- Director Steve Mapp
- Editor James Bedford
- Editor Bill Marmor
- Executive Creative Director Michael Raso
- Executive Producer Dustin Callif
- Executive Producer Chris Neff
- Executive Producer Erich Joiner
- Executive Producer Oliver Fuselier
- VFX Supervisor Justin Johnson
- Design Director Matt Gase
- Technology Director Patrick Gunderson
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