Atlantic Group: 37 Days

Like a stork delivering a baby in the beak of its mouth, a helicopter transported The Cube to the Canadian mountain range.

As part of Leo Burnett France’s latest campaign for electric heating appliance retailer Atlantic Group, the team tested the relationship between heat and life.

Placing a glasshouse-type Cube in the mountains, this ambitious spot helmed by Olivier Staub conducts an experiment to see whether vegetation can grow at -30 ° Celsius. 

Using two electric heaters to divide the structure and 37 days filming the plant’s development, the campaign captures how quickly life evolves and emphasises the importance of heat to life.

WATCH: Behind the making of the campaign below.