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Selfridges – Selfridges: Tough As Leather

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Leather has always been in fashion. But In-house's new campaign for Selfridges presents leather as a dark and sexy commodity.

The minute-long spot, helmed by Elisha Smith-Leverock, is an incredibly sexy and artistic campaign.

Using only monochrome colouring and a suggestive monotonous voice, the ad alludes to S&M practices to demonstrate the different looks and uses of leather - and promote its guaranteed durability.

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