Veterans for Peace UK: Battlefield Casualties
Director Price James interrupts a retro ad break to bring you this funny and dark Action Man spoof.
Credits
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- Production Company Agile Films
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Credits
powered by
- Production Company Agile Films
- Editor Rob Simpkins
- Editor Amy Beton
- Executive Producer Alex Chamberlain
- Creative Darren Cullen
- Photographer John Miguel King
- Director Price James
- Producer Micki Pearlman
- Colourist Ben Rogers
- Composer Darren Cullen
Credits
powered by
- Production Company Agile Films
- Editor Rob Simpkins
- Editor Amy Beton
- Executive Producer Alex Chamberlain
- Creative Darren Cullen
- Photographer John Miguel King
- Director Price James
- Producer Micki Pearlman
- Colourist Ben Rogers
- Composer Darren Cullen
Childhood favourite Action Man is the star of this clever new campaign created for Veterans for Peace with production outfit Agile Films.
Breaking through from a retro ad break, the seemingly innocent ad from director Price James gets darker and darker as the viewer begins to realise that the ad is actually for a serious cause - to raise awareness about teenage men being enlisted for war.
The spots within the spot plug three new figures which are as far away as the original macho toy as you could throw a grenade and the accessories that come with the casualties enforce the message further, playing on bad mental state as well as disabilities in the physical and visible form.
Matt Berry provides the voiceover for the piece and the film was made with creative Darren Cullen. Read more about Veterans for Peace and the campaign here.
Connections
powered by
- Production Agile Films
- Director Price James
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