AV-OG-TIL: How to Dock Like a Boss

Norwegian NGO AV-OG-TIL, an organisation aiming to promote certain situations and areas of life as alcohol-free, has released this funny campaign.

Created by Melvær&Lien and helmed by Arne Bru Haug, the spot sees a family who might have had one-too-many struggling to bring their boat in while an effortlessly cool sober man shows them how to do it style.

The humorous PSA was created to remind boaters of the dangers of being on the water while under the influence, a problem that results in dozens of deaths a year.