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Oreo S'mores: Canoe; Golf; Cubicle

Jed Hathaway directs these amusing spots fronted by S'morey, the unidentifiable woodland creature through 360i.

by shots on 28^th May 2015

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Oreo – Oreo S'mores: Canoe; Golf; Cubicle

Credits

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Credits

Editor Jose Martinez
Art Director Bjorn Kusa
Copywriter Avi Azouz
Agency Producer Amanda Kwan
Executive Producer Alex Bulkley
Executive Producer Corey Campodonico
Director Jed Hathaway
Producer Tobias Conan Trost

Senior Art Director
Senior Copywriter

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Oreo introduces S'morey, an ambiguous character out to extinguish ill thought-out campfires, in this bizarre set of animated PSA spoofs, created by 360i.

Produced by Los Angeles-based animation studio Shadowmachine and helmed by Jed Hathaway, the funny campaign is made up of three spots - Canoe Campfire, Golf Campfire and Cubicle Campfire - and sees the unidentifiable woodland creature offering an alterntaive to campfire smores with his Oreo S'mores.

Connections

Agency 360i
Production Shadowmachine, Los Angeles
Director Jed Hathaway
Executive Producer Corey Campodonico
Senior Art Director Declan Byrnes-Enoch
Senior Copywriter Alex Augustinos

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