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Carl's Jr. – Carl's Jr.: The Most American Thing Ever

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  • Group Creative Director
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Agency 72andSunny celebrates the great American spirit in this spot for the new Most American Thickburger at fast food joint Carl's Jr.

Opening on the juicy menu choice, the ad unfolds to reveal a host of traditional American stereotypes and characteristics from landmarks, big vehicles and a model, but keeping the sandwich - which includes a split hot dog - as the focus.

Director Baker Smith of harvest films shot the ad and the campaign is fronted by Sports Illustrated Swimsuit Issue 2014 Rookie of the Year and model, Samantha Hoopes.

Just for the record, the new burger also contains: Lays Kettle Cooked Potato Chips atop a charbroiled 100 percent Black Angus hamburger patty, American cheese, served on a Fresh Baked Bun!

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