Students Get Language Skills in Order with FCB

Last year Brazilian language school, CNA, joined forces with FCB to create the multi-award winning Speaking Exchange Project, which connected its students in Brazil with elderly Americans living in retirement homes.

The arrangement was win-win, with the retired participants benefitting from someone to talk to and the students brushing up on their English speaking skills via real conversations.

Now the agency and school have returned with an equally clever and beneficial campaign called Hello Pizza. Customers of the Bella Vista Pizzeria were given the choice when making their orders to do so as normal or be transferred to Brazil to a chat with students at the other end of the line to try and receive up to 100 per cent discount on their food for the trouble.

The incentive once again proved a winner for everyone involved as the campaign video, shot by Miguel Thome through Crash of Rhinos, proves.

shots subscribers can read an interview with the FCB ECDs behind both campaigns - Joanna Soares Monteiro and Max Geraldo - by clicking here.