Magnum: Be True To Your Pleasure

LOLA Madrid has launched a new campaign for Magnum encouraging consumers to put their personal pleasures on show - no matter how unique.

Featuring celebrity drag queens the work sees the personalities embrace who they are and sees the brand take a strategic shift away from hidden, private pleasures to more out in the open, self-expressive ways of enjoyment.

Be True To Your Pleasure stars famed entertainer and recording artist William Belli, as well as Gregory Woo and James Charis. The film was shot in Los Angeles by director Martin Werner and produced by Propaganda/Bacon with music by Big Sync.