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Ford Focus: Today Is Born

Igor Borghi reimagines Ford drivers' true stories as part of this touching campaign via Blue Hive and Filmmaster.

by shots on 19^th May 2015

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Ford Focus – Ford Focus: Today Is Born

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Director Igor Borghi

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Igor Borghi directs this charming web film that forms part of a wider caign incorporating real stories featuring the car.

Hinged on the line A Focus On Your Life Time, the caign saw real ford owners invited to submit their personal stories of different Ford models, which were then reimagined for the brand on film.

Produced by Filmmaster Rome Today Is Born tells the story of the most magical - and terrifying - moment seen through the eyes of a father rushing to the birth of his child.

The caign was created by Blue Hive Italy and more films can be seen here.

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