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Coco De Mer – Coco de Mer: X

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"They say you think about sex every six seconds. We can help you think about it even more" goes the tagline for X, TBWALondon's suitably rude campaign for luxury lingerie brand Coco de Mer, which has launched online and in selected cinemas. Fashion snapper Rankin and agency creative director Walter Campbell (of Under The Skin and Guinness: Surfer fame) teamed up for the risque three-minute spot, which features a quick-fire tour of erotic imagery from the everyday to the explicit and was shot by a six-strong ensemble of directors through Rankin Films.

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