EA FIFA 15: The Bitter-Sweet Taste of Football
Wieden+Kennedy Amsterdam turns Messi's tears into chocolate bars in this cool film for the new FIFA game release.
Credits
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Credits
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- Agency Wieden+Kennedy Amsterdam/Netherlands
- Post Production MPC London
- Editing Company Whitehouse Post
- Sound Design Grand Central Recording Studios (GCRS)
- Editor Russell Icke
- Director of Photography Greig Fraser
- Art Director Max Gebhardt
- Copywriter Max Arlestig
- Agency Producer Elissa Singstock
- Executive Creative Director Eric Quennoy
- Executive Creative Director Mark Bernath
- Executive Producer Doug Halbert
- Director Mark Zibert
- Producer Matt Wersinger
- Creative Director Alvaro Sotomayor
- Creative Director David Smith
- Post Producer Amy Richardson
- Colourist George K
- Head of Broadcast Production Joe Togneri
- Head of Broadcast Production
Credits
powered by
- Agency Wieden+Kennedy Amsterdam/Netherlands
- Post Production MPC London
- Editing Company Whitehouse Post
- Sound Design Grand Central Recording Studios (GCRS)
- Editor Russell Icke
- Director of Photography Greig Fraser
- Art Director Max Gebhardt
- Copywriter Max Arlestig
- Agency Producer Elissa Singstock
- Executive Creative Director Eric Quennoy
- Executive Creative Director Mark Bernath
- Executive Producer Doug Halbert
- Director Mark Zibert
- Producer Matt Wersinger
- Creative Director Alvaro Sotomayor
- Creative Director David Smith
- Post Producer Amy Richardson
- Colourist George K
- Head of Broadcast Production Joe Togneri
- Head of Broadcast Production
We're at the point in the football season when emotions are high in fans and players alike, but none more so than Lionel Messi in this great new film created by Wieden+Kennedy Amsterdam to plug the new FIFA 15 game release.
The 90-second film, directed by Imperial Woodpecker's Mark Zibert, sees the Barcelona superstar’s feelings captured, collected and transformed into chocolate bars to savour the often bitter-sweet taste of the game.
“Football is bitter sweet. One moment you are crying the sweet tears of victory, and the next, you are crying the bitter tears of defeat," explains Wieden+Kennedy Amsterdam creative director, David Smith. "So what better way to show the emotion of football than to make a chocolate bar from the tears of Lionel Messi? A man who feels football more than any other man in the world."
Connections
powered by
- Agency Wieden+Kennedy Amsterdam
- Editing Company Whitehouse Post
- Post Production MPC London
- Production Imperial Woodpecker
- Sound Design Grand Central Recording Studios (GCRS)
- Agency Producer Elissa Singstock
- Colourist George K
- Creative Director Alvaro Sotomayor
- Creative Director David Smith
- Director Mark Zibert
- Director of Photography Greig Fraser
- Editor Russell Icke
- Executive Creative Director Mark Bernath
- Executive Creative Director Eric Quennoy
- Executive Producer Doug Halbert
- Head of Broadcast Production Joe Togneri
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