VCCP Packs a Punch for BetVictor

Before Manny Pacquiao and Floyd Mayweather battle it out at the MGM Grand in Vegas this coming weekend (2 May) in what will be the fight of the century, social media users have already begun with the mind games thanks to a new caign from London agency VCCP on Twitter.

Boxing fans, celebrities and many others are weighing in and throwing punches of their own as the fight before the fight takes its toll as part of Tweet Rumble for BetVictor.

The innovative social platform sees every tweet involve the user by throwing a punch on behalf of their favourite boxer taking part this Saturday night to pledge their allegiance to one of the two cs involved.

Fans will be encouraged to get off the fence as part of the activation and land social blows as the event draws closer.

By visiting tweetrumble.com users are encouraged to tweet their support with #TheMoneyTeam or #TeamPacquiao. They will then be served a custom animation powered by their tweet and their guy will throw a punch that downs the opponent. As well as seeing your own tweet pack a punch, the number of mentions in favour of each fighter will sway the balance of the animated showdown, acting like a social swing-o-meter.

Created by VCCP’s digital department, the platform draws in original backend elements which, among other things, allow live measurement of who’s backing whom, which big name celebrities are putting their weight behind which fighter, special bespoke animations and, of course, the latest BetVictor odds.

“Everyone has an opinion on this fight, our customers included,” says Anton Bell, CMO of BetVictor. “The 'fight before the fight' is a great opportunity to put our social teams to work engaging with boxing fans and bettors alike.”

Initially TweetRumble will show the Pacquiao vs Mayweather fight, but the intention is for the caign to be a platform for any high profile head-to-head, where the build-up to a big event plays out and the antagonists can be seen squaring up to each other.

“This is the biggest fight of the century,” adds Julian Douglas, vice chairman of VCCP. “We’ve created the venue for the fight before the fight… an innovative technological platform, giving fans the opportunity to land their own punches in the social media battle.  It’s a great opportunity to partner with BetVictor to engage with customers and boxing fans.”