Hunt The Pump on Instagram with Reebok Virtual Run

Global fitness brand Reebok has teamed up with advertising agency Venables Bell & Partners to launch Hunt The Pump, the first ever Instagram-based virtual run scaling San Francisco.

The world-first social game, hosted entirely on the photographic social network, is offering fans the complete the course the chance to win a pair of all-new Reebok ZPump Fusion trainers.

The course begins at a specially designed Instagram account and invites users to search a grid for the iconic Reebok Pump ball. Once located, users can like the photo and click a tag leading them to the next location on the site.

Once all the logos have been found and tagged, culminating at the city’s celebrated Golden Gate Bridge, competitors have the chance to enter a draw to win a pair of the revolutionary running shoes.

The Hunt For The Pump has begun and will continue until Monday 11 May 2015. Click here to get involved.