Craft

YouTube Stars Get Beat By Hunger for Snickers

Popular vloggers are put off their game in this clever campaign for Snickers via AMV BBDO and Pulse Films.

by shots on 13^th April 2015

This article was created before we re-designed shots – it may look a little strange or not have the same features as new articles. If you see something particularly wacky, please let us know on shots@extremereach.com

Snickers – YouTube Stars Get Beat By Hunger for Snickers

Credits

Production Company Pulse Films

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In

Credits

Production Company Pulse Films
Post Production AMV Lab
Sound Design AMV Lab
Art Director Alan Wilson
Copywriter Diccon Driver
Agency Producer Ian Whittle
Agency Producer Suzy MacGregor
Executive Creative Director Alex Grieve

Executive Creative Director Adrian Rossi
Director Ninian Doff
Producer Shirley O'Connor

Show full credits

Hide full credits

Credits powered by

Snickers continues its long running You’re Not You When You’re Hungry campaign in this amusing vlogger-led digital execution.

Created by AMV BBDO the campaign features a series of YouTube vloggers offering less than helpful advice on a range of tasks, including DIY, music, art and football. Starting off fairly normally each of the YouTube stars starts their guides normally enough before it becomes apparent that they're hungry and off their game.

Produced by Pulse Films and helmed by Ninian Doff, the campaign has been launched simultaneously in eight countries including the UK, US, Puerto Rico, UAE, Egypt, Turkey, Lebanon and Brazil.

Connections

Agency AMV BBDO
Post Production AMV LAB
Production Pulse Films
Sound Design AMV LAB
Agency Producer Suzy MacGregor
Director Ninian Doff
Executive Creative Director Adrian Rossi
Executive Creative Director Alex Grieve
Producer Shirley O'Connor

Unlock this information and more with a Source membership.

Learn More

Share

See full credits for all work featured and have instant access to the world's most powerful and comprehensive advertising database.

+ membership

Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.

Your work looks flawless on all devices.

Custom-built for the advertising industry, with extensive showreel options and powerful streaming software.

Upgrade your showreels today.

Taking you to

To access full credit, contact, company and people information, you'll need a Source membership. Click below to find out how to super-charge your shots experience with the world's most comprehensive advertising database.

Learn About Membership Or Log In