Fixodent: Saving Aslan

Created by Saatchi & Saatchi Italy this moving piece of branded content for Fixodent tells the story of Aslan, a nine year old rare white lion who had lost two of his canine teeth, a delibitating injury for the large predator.

To help restore the majestic beast to his former glory the brand teamed up with renowned veterinarian Dr. Gerhard Steenkamp and anaesthesiologist Adrian Tordiffe to give the animal some much needed dental surgery.

Following a six-hour operation in a makeshift hospital out in the middle of the savannah and some recovery time Aslan was then released back into his pride. The campaign video was helmed by Sven Harding through Golden Planes.