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Frooti: The Power of Song

Indian juice brand Frooti returns with this bizarre yet brilliant animated piece helmed by Marc Reisbig.

by shots on 27^th March 2015

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Following on from its previous spot, Magic of Mango, Indian juice brand Frooti is back with an equally entertaining yet bizarre spot. Created by SpecialGuest and Sagmeister & Walsh the ad features an animated miniature of Bollywood superstar and long-time Frooti spokesperson Shah Rukh Khan. The work, produced by 1stAveMachine with Fieldtrip's Marc Reisbig on director duty, is set to an up-tempo piece of music written by prolific Bollywood composer Amit Trivedi.

Connections

Agency Sagmeister & Walsh
Agency SpecialGuest
Grade Ricart and Co.
Production 1stAveMachine
Production 1stAveMachine London
Director Marc Reisbig
Executive Creative Director Aaron Duffy
Executive Producer Melinda Nugent
Executive Producer Garrett Braren
Executive Producer Sam Penfield
Associate Producer Christina Jang
VFX Director John Loughlin

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