Work
Fruit of the Loom: Plastic Pants
Fruit of the Loom show off their new no ride-up boxer briefs with this brilliant spot by CP+B.
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In order to promote its 'no ride-up boxer briefs' clothing brand Fruit of the Loom may have unwittingly discovered the ultimate office fashion statment in this brilliant spot from CP+B. Produced by Moxie Pictures and helmed by Martin Granger, the amusing campaign video, likely created for April Fools Day, is set to the classic sounds of Blackstreet's No Diggity.
Click here to see what the brand did this time last year.
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powered by
- Agency Crispin Porter + Bogusky
- Grade Company 3 LA
- Production Moxie Pictures
- Visual Effects Method Studios
- Chief Creative Officer Ralph Watson
- Colourist Stefan Sonnenfeld
- Director Martin Granger
- Director of Photography Eric Schmidt
- Editor Jim Hutchins
- Executive Producer Robert Owens
- Executive Producer Karol Zeno
- Producer Heidi Soltesz
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