Taco Bell: Routine Republic
It's viva la revolucion in this brilliant campaign for Taco Bell via Deutsch LA and helmed by Michael Spiccia.
Credits
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Credits
powered by
- Agency Deutsch LA/United States of America
- Executive Creative Director Brett Craig
- Director Michael Spiccia
Credits
powered by
- Agency Deutsch LA/United States of America
- Executive Creative Director Brett Craig
- Director Michael Spiccia
US fast food giant Taco Bell pushes out its call to arms in order to promote their breakfast range with this clever caign centered on a dystopian society ruled by a familiar fast food brand with a clown mascot.
Created by Deutsch LA, the caign sees, in a similar vein to Ridley Scott's 1984, two young defectors break free from the shackles of their oppressive overlords. The Orwellian short was directed by Michael Spiccia and features not only the short film (above) but also an animated propaganda film reminiscent of the Soviet era (below).
As well as the films, the caign will also be supported by outdoor, social (using the hashtag #breakfastdefector) and two dedicated websites routinerepublic.com and breakfastdefectors.com, where the brand will be setting challenges for the ‘defectors’ over the next four weeks, giving entrants the chance to win exclusive prizes.
To find out more about Deutsch LA from the current issue of shots subscribers can click here.
Connections
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- Agency Deutsch LA
- Director Michael Spiccia
- Executive Creative Director Brett Craig
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