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Red Cross – The Red Cross Belgium: Blood and Stickers

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Brussels-based agency Duval Guillaume has created two simple but effective spots for the Red Cross to highlight the continued need for blood donation in Belgium.

Directed by Joe Vanhoutteghem through CZAR.BE, Blood [above] and Stickers [below] are shot in reverse for a neat twist on the norm, and trace the journey of aid from the recipient back to the original donor. The campaign is tied together with the tagline "The Red Cross, that's you." 

 

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