72andSunny to lead for adidas Sport Performance

adidas has announced that 72andSunny will serve as the lead global creative agency for adidas Sport Performance, responsible for brand-level global campaigns with a strategic focus on soccer, running, basketball and women’s.

adidas will immediately begin working with 72andSunny across their Los Angeles and Amsterdam offices. Both creative centres will contribute to the overall long-term creative strategy and activation of adidas sport categories.

“Sport is the single most important asset for adidas, it defines our brand,” said Jocelyn Robiot, adidas senior vice president of brand management. “Our communication strategy moving forward will be relentless and aggressive storytelling, so that we can take our expression of sport to the next level. To achieve these ambitions, we set out to work with the best. With their history of innovation and creating cutting-edge campaigns, 72andSunny is the perfect partner to help us demonstrate that adidas is the best sports brand in the world.”

Along with 72andSunny, adidas will retain its long-term and highly-valued partnership with Carat of Dentsu Aegis Network as its media agency of record worldwide, while Johannes Leonardo, New York City, will continue to serve as the lead creative agency for Originals.