Droga5 Continues to Get Fresh With Air Wick

Air freshner products are, if we're honest, not renowned for their creative ingenuity but Droga5 New York has been steadily altering that perception with their work for Air Wick and the continuing Home is in the Air campaign.

Following on from two recent films, Home is in the Air [above] and The Full Story [below], Droga5 has now launched a website and app which allows users to find the fragrance that that want to permeate their home. 

The scentdecorator.com site prompts users to choose at least three images on the homepage that match the environment they're looking to create in their home. They are then presented a page detailing the desired mood, as well as suggested Air Wick products, home décor tips and DIY projects from expert bloggers to bring that mood to life. 

The site, says Droga5, is backed by extensive research with leading fragrance experts. These experts allowed Air Wick to take 'visual + mood + scent intelligence' and have it result in an actual product to match, and tips for your home to help bring to life this combination made specifically for your mood.

So go on, give it a try. You could soon feel like you're living in the middle of a landscaped garden, a summer's meadow or, possibly, the moshpit of a Pantera gig. Though possibly not that last one...