Semaphore, a new agency charged with linking together PR, advertising and the media, has opened in London.
Set up by Liam Fay-Fright [above left], formerly the director of communications at Mother and D&AD, and Aaron Cole [above right], previously a business director at Mother, the new entity will blend the fast-paced strategy of great PR with the quality content capabilities of a top ad agency.
Based on a model of open collaboration, the agency is a "brokerage that brings together brands, the media and their audiences in partnerships that benefit everyone".
Sticking to the culture of independence the company turned down investment, instead deciding to bankroll its launch by securing commitment to the business from a roster of collaboratively driven founding clients.
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- Managing Director Liam Fay-Fright
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