Craft

Young Empires/Molson Coors: So Cruel

Directors Chris Bahry and Noah Pink helm this branded music video for Young Empires and Molson Coors.

by shots on 3^rd March 2015

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Rethink, a Canadian independent creative agency has teamed up with Coors Altitude, a new beer from Molson Coors and Young Empires, a Canadian world beat haute rock band to create this branded music video.

Produced by Tendril the spot follows lead singer Matt Vlahovich and actress/model Ksenia Mezenina as they play a game of cat and mouse between black and white worlds. The interactive video, which can be seen here, was supported by people wearing goat-heads roaming the streets of Toronto and hijacking Tinder profiles.

The live action pieces were directed by Chris Bahry and Noah Pink.

Connections

Agency Rethink Communications
Production Tendril
Visual Effects Tendril
Creative Director Dre Labre
Creative Director Ian Grais
Creative Director Christopher Bahry
Creative Director Chris Staples
Director of Photography André Pienaar
Executive Producer Kate Bate
Producer Shannon Brand
Digital Producer Meg Norton
Interactive ACD Alex Fleming
Interactive Art Director Alex Fleming
Interactive Art Director Irene Pau
Interactive Copywriter Dan Szczepanek
Interactive Designer Alex Fleming
Interactive Designer Steve Lam

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