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Bastille 1789: A Strange Adventure
New York agency, Plus, promotes French whisky Bastille 1789 with this classic film noir-inspired piece.
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Hollywood actor Holt McCallany fronts this film noir-esque spot for French whisky brand Bastille 1789.
The ad, which takes the form of a film noir detective story, is full of all the classic genre's iconic tropes including the use of shadows, the femme fatal and the Dutch tilt. The piece was created by New York-based agency, Plus, with the desire of promoting the drink to the US market.
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- Agency Plus, New York
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