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Coca-Cola – Coca-Cola: Tale of Contour

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As one of the most iconic brands on the planet, Coca-Cola has released this epic, animated spot to celebrate the 100th anniversary of its well-known bottle shape.

Created by Ogilvy & Mather Paris, the spot marks the first of six commercials with a fantastical tale of where the bottle shape came from and the impressive animated piece was directed by Jon Saunders through Passion Paris.

The campaign will air in multiple markets globally as a year-long celebration in recognition of the bottle design's 16 November introduction in 1914.

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