Code Computerlove Plugs Brother’s New Campaign

Ever found yourself scrabbling round under your desk in a tangle of wires, trying to work out which plug operates what device? Or standing frozen to the spot, finger poised nervously over a bank of switches? It’s an all-too-common scenario, which electronics giant Brother is encouraging office workers to avoid by labelling items with its P-touch device.

Created by digital agency Code Computerlove and streamed across 27 European countries, the Next Time Label It campaign invites people to watch and participate in two interactive online videos.

Each clip puts the viewer in the shoes of a hapless office worker, faced with choosing an item to unplug or press. Inevitably, whichever item you click leads to office chaos. As computer screens go black and sprinkler systems are activated, each outcome highlights the importance of labelling things properly.

You can read more on the campaign and interact with the clips here.