Shredded Wheat: Live From the Heart; Northern Soul
Finn McGough directs this new uplifting film for Shredded Wheat through McCann London.
Credits
powered by
- Agency McCann London
- Production Company Knucklehead
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Credits
powered by
- Agency McCann London
- Production Company Knucklehead
- Editing Company Whitehouse Post
- Post Production MPC London
- Editor Mark Burnett
- Director of Photography Jim Joliffe
- Agency Producer Clare Sullivan
- Creative Kate Pozzi
- Creative James Rooke
- Director Finn McGough
- Producer Matthew Brown
- Creative Director John Hurst
Credits
powered by
- Agency McCann London
- Production Company Knucklehead
- Editing Company Whitehouse Post
- Post Production MPC London
- Editor Mark Burnett
- Director of Photography Jim Joliffe
- Agency Producer Clare Sullivan
- Creative Kate Pozzi
- Creative James Rooke
- Director Finn McGough
- Producer Matthew Brown
- Creative Director John Hurst
McCann London and Knucklehead director Finn McGough are behind this new campaign for Shredded Wheat, a campaign which approaches advertising the breakfast cereal from a slightly different angle. There's no slo-mo shot of milk hitting a perfect looking bowl of Shredded Wheat, no people going yoga, or pilates or diving into a swimming pool. Instead, the two-minute film - part of the brand's Live From the Heart campaign - follows Dave, a father who has redescovered his love for Northern Soul music, and subtly tells us why his lifestyle requires a healthy heart.
Connections
powered by
- Agency McCann London
- Editing Company Whitehouse Post
- Post Production MPC London
- Production Knucklehead
- Agency Producer Clare Sullivan
- Creative Kate Pozzi
- Creative Director John Hurst
- Director Finn McGough
- Editor Mark Burnett
- Producer Matthew Brown
Unlock this information and more with a Source membership.
