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Global advertising agency network TBWA has announced former TBWA global creative president Rob Schwartz as CEO of TBWAChiatDay New York, one of the agencies flagship offices. Schwartz, who has been with the agency in both the UK and US for 12 years, replaces former president Robert Harwood-Matthews, who is leaving to pursue other opportunities. Since joining the agency Schwartz has worked in a leadership capacity with global clients including Nissan, McDonald’s, GSK, PepsiCo and Johnson & Johnson.
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