BBH Launches Weetabuddies for Weetabix

Leading breakfast brand Weetabix has launched a new multi-channel campaign in that looks to get kids excited by the choice of a nutritious breakfast.

With a spend of over £5.5 million, the Weetabuddies work, launched with 11 fun films, will run across TV, on-pack, in-store, social and online as well as engaging Mummy bloggers in an effort to get more kids and their families choosing Weetabix at the breakfast table.

Using a series of distinctive and memorable characters, such as Tropicolin, Senor Sultana & Blue Barry, it is hoped the activity will not only show children that a bowl of Weetabix is full of endless possibilities but will also encourage them to get involved and share their own Weetabuddy creations via the Weetabuddies microsite. All those that are shared to the Weetabuddies website throughout the campaign, will be displayed and entered into a competition to win one of the daily Weetabuddy creator kits on offer.

 “We know from our research that as kids get older and experience new tastes and flavours they’re increasingly looking for more exciting, varied breakfasts,” states Weetabix senior brand manager Claire Canty.

"However, we know mums still want to be reassured that their families are making healthy choices in the morning which is why we have launched the Weetabuddies campaign. By helping families to get creative and encouraging them to make their own Weetabuddies, we hope that kids will be reminded that a bowl of Weetabix is a lot of fun.”

To view the rest of the videos in the series click here.