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Did it ever cross your mind that your car can be turned into a musical instrument? And we're not talking some sort of brash, primitive banging, vaguely resembling a beat. This is legit.
A new age has dawned where cars can make rather good songs. Mazda teamed up with agency Mindshare to create this impressive promo for the new Mazda3, with help from a small device called Mogees.
Mogees are an innovative technology that turns physical objects into completely random, unthought-of instruments. It works by converting the vibrations made upon touch into sound and can work on anything.
The device is the brain child of Bruno Zamborlin and began as a Kickstarter; unfortunately they are not yet available on the market.
To share the ingenuity of how this ad has been orchestrated, below is some behind the scenes footage which takes us through the planning and logistics behind the composition.
