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Moto – Moto 360: A Watch for Our Times

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Pretentious voice over? Check. Stylish, black and white camera work? Check? Attractive people doing mundane things in an uncannily attractive way? Check. This campaign from Droga5 New York and director Floria Sigismondi has all the hallmarks of one of those ads we at shots try to avoid. But this being Droga5, there's bound to be a twist, right? 

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