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HSBC: Anyone's Game

Golf goes global in this spot from Saatchi & Saatchi London to promote HSBC's sponsorship of the game.

by shots on 29^th October 2014

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HSBC – HSBC: Anyone's Game

Credits

Agency Saatchi & saatchi London
Production Company Outsider

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Credits

Agency Saatchi & saatchi London
Production Company Outsider
Post Production Electric Theatre Collective
Editing Company Work Editorial
Editor Art Jones
Art Director Mark Slack
Copywriter Gemma Philips
Agency Producer David White

Executive Creative Director Kate Stanners
Director Scott Lyon
Producer Zeno Campbell-Salmon
Post Producer Lee Pavey
Telecine
Flame
Audio Post

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London agency Saatchi & Saatchi has launched a new campaign to promote HSBC's sponsorship of the game of golf across all levels from grassroots to pro.

Helmed by Scott Lyon with production via Outsider, the lead commercial takes us to Chile and Shanghai and depicts images of golf swings in front of colourful backdrops to drive home the message and open up the sport to everyone.

Kate Stanners, chief creative officer and ECD on the campaign says: "We've taken golf out of the club house into the real world, making it feel as popular, accessible and fun as more mainstream sports like football – and showing that golf really can be Anyone's Game."

Connections

Agency Saatchi & Saatchi London
Editing Company Work Editorial
Post Production Electric Theatre Collective
Production Outsider
Agency Producer David White
Art Director Mark Slack
Director Scott Lyon
Editor Art Jones
Executive Creative Director Kate Stanners
Post Producer Lee Pavey
Producer Zeno Campbell-Salmon
Audio Post Factory
Flame Ant Walsham
Telecine Aubrey Woddiwiss

Unlock this information and more with a Source membership.

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