MARTINI: Streets of Rome

A new campaign for celebrated vermouth and Italian sparkling wine brand MARTINI encourages a new generation of consumers to follow their dreams and #BEGINDESIRE.

Launched with a branded film from RSA Films director Jake Scott, the work introduces a mysterious ambassador for the brand who invites a waitress to break free of her everyday routine and board a train out of town headed for change. Along the way she is led by various clues and signals on the surrounding walls and people which entice her to follow her DESIRE in line with the new positioning.

The campaign aims to combine MARTINI's heritage with contemporary culture and the film was shot on the streets of Rome.